Wednesday, September 19, 2012

Miami Florida SEO


Search Engine Optimization in Miami

isn't any different from any other SEO done anywhere else in the US, but Geo-Targeting is a valid means of focusing SEO targeting specific areas. My focus here is on Miami.

In the same way, I will perform optimization consulting and hands on site optimization for your business web site - focusing on locations where you sell most. My main Florida search engine optimization web site is Brooksville PC, and this blog compliments that site (which has a WordPress blog of its own).

Brooksville Computer is the name of my search engine optimization company, and like so many other SEO companies in Florida I did not start out with the intention of entering into marketing, copywriting, optimization or making the internet my primary business concern. Originally a network engineer in NYC working on servers and workstations for large companies with as many as 3,000+ computers, I moved to Florida in 2004 after the death of my father to help my mother manage. She's 89 years old right now, and falls down more frequently now. My wife and daughter still live in NYC, and I'm working to bring them down here to live as soon as the economy permits.

In 2004 I began working on web sites other than my own to help businesses gain more business. Coming from a long line of business owners stretching back generations, knowing what it is to have to put food on the table and send kids through college from business earnings alone, I am not satisfied designing a site and getting paid. A site must perform one main function above all others, and that is to increase earnings by bringing in more business.

How that is done is simply described as SEO - but search engine optimization doesn't have the same meaning to all SEOs. Some see it as only keywords and meta descriptions, link sculpting and .htaccess files, robots.txt and basic, static content. These factors, while important, are just the starting point for someone like myself. Copywriting is an entirely separate discipline that utilizes basic principles of what makes products or services valuable to clients, finding the hidden desire in clients and providing them with what they want through words and pictures. Design flow is another aspect of a fully and properly optimized site - and analytics used to test and tweak that design flow so prospective clients can take the desired actions you want. Without those elements and others, a site is only partially optimized. Social networks and profiles created in dozens of locations on the web for your business are also important additions to your optimization package. Google maps with photos, YouTube and other video upload sites are highly important today with Google and Bing. Back links from other web sites pointing to your won site are an ongoing and essential process - through press releases, on-site news releases, article submission sites and other appropriately placed links on relevant sites on the web provide increased exposure for your business web site, and with that exposure you gain traffic of the kind that's already interested in your products and services. There is no greater feeling of success than to check site logs and see hits coming in from Google, Bing and Yahoo natural search results mixed with traffic referred from other web sites. Hundreds, even thousands of back links improve and increase traffic, and increase chances to make sales. A link from another web site is a way to make their Search Engine Optimization work for you - by adding their search terms to your search terms, they get found for theirs and direct traffic to you. So though link building can be difficult and time consuming, consider each added link as additional optimization to your own site.

Pricing is based on numerous factors including size of site, difficulty of niche and amount of competition, whether the site is well constructed and many more.

For more information contact me at (352) 232-1678 Dave Curtis, Owner, Brooksville Computer.

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