Miami Florida SEO

Search Engine Optimization in Miami

isn't any different from any other SEO done anywhere else in the US, but Geo-Targeting is a valid means of focusing SEO targeting specific areas. My focus here is on Miami.

In the same way, I will perform optimization consulting and hands on site optimization for your business web site - focusing on locations where you sell most. My main Florida search engine optimization web site is Brooksville PC, and this blog compliments that site (which has a WordPress blog of its own).

Brooksville Computer is the name of my search engine optimization company, and like so many other SEO companies in Florida I did not start out with the intention of entering into marketing, copywriting, optimization or making the internet my primary business concern. Originally a network engineer in NYC working on servers and workstations for large companies with as many as 3,000+ computers, I moved to Florida in 2004 after the death of my father to help my mother manage. She's 89 years old right now, and falls down more frequently now. My wife and daughter still live in NYC, and I'm working to bring them down here to live as soon as the economy permits.

In 2004 I began working on web sites other than my own to help businesses gain more business. Coming from a long line of business owners stretching back generations, knowing what it is to have to put food on the table and send kids through college from business earnings alone, I am not satisfied designing a site and getting paid. A site must perform one main function above all others, and that is to increase earnings by bringing in more business.

How that is done is simply described as SEO - but search engine optimization doesn't have the same meaning to all SEOs. Some see it as only keywords and meta descriptions, link sculpting and .htaccess files, robots.txt and basic, static content. These factors, while important, are just the starting point for someone like myself. Copywriting is an entirely separate discipline that utilizes basic principles of what makes products or services valuable to clients, finding the hidden desire in clients and providing them with what they want through words and pictures. Design flow is another aspect of a fully and properly optimized site - and analytics used to test and tweak that design flow so prospective clients can take the desired actions you want. Without those elements and others, a site is only partially optimized. Social networks and profiles created in dozens of locations on the web for your business are also important additions to your optimization package. Google maps with photos, YouTube and other video upload sites are highly important today with Google and Bing. Back links from other web sites pointing to your won site are an ongoing and essential process - through press releases, on-site news releases, article submission sites and other appropriately placed links on relevant sites on the web provide increased exposure for your business web site, and with that exposure you gain traffic of the kind that's already interested in your products and services. There is no greater feeling of success than to check site logs and see hits coming in from Google, Bing and Yahoo natural search results mixed with traffic referred from other web sites. Hundreds, even thousands of back links improve and increase traffic, and increase chances to make sales. A link from another web site is a way to make their Search Engine Optimization work for you - by adding their search terms to your search terms, they get found for theirs and direct traffic to you. So though link building can be difficult and time consuming, consider each added link as additional optimization to your own site.

Pricing is based on numerous factors including size of site, difficulty of niche and amount of competition, whether the site is well constructed and many more.

For more information contact me at (352) 232-1678 Dave Curtis, Owner, Brooksville Computer.

PPC Management (Pay Per Click)

Managing PPC

PPC (Pay Per Click) Management involves creating ad campaigns with Google, Yahoo and Bing and is a type of online advertising your business can use. Besides the search engine PPC model, there are other "relevant content" type networks that will place sponsored links on various high traffic sites that can gain you clients interested in clicking on your links. Some work with banners using a Cost Per Click (CPC) method or Cost Per Impression (CPM ["M" = mille or "thousand"]) plan.

Brooksville PCs PPC Consultancy Staff is Google Adwords Certified and works full time providing Pay Per Click services to clients throughout the US. Through hard work and the process of testing and discovery, we are able to provide higher placement of ads at a lower cost by tailoring your keyword campaign to discover and match only the most high demand click through terms, reducing your overhead, providing you ads with better placement, and gaining you more conversions.

Where others only claim to have a significant advantage over the competition via the help of full-time Google employees, Brooksville PCs experience has given us insights into Google PPC that even their own staff is unaware of.

Miami SEO Website Redesign

SEO Website Redesign

Redesign is not an option, but a necessity for many websites that are not built properly. A quick advanced check of a site's marketability score will point out multiple areas of weakness, many of which involve the use of Flash and iFrames. Checking your top competitors' sites will reveal how much greater they score and give an indication as to how much work needs to be done to meet or beat them.

Brooksville PC will work directly with your web designer to so that your new site is search engine friendly. As an example I have found a piece of Flash that, when placed on a page stops all search engines from indexing any content beneath it - including text links to other pages on your site.

Website re-design uses analytics is used to test page element size and placement as well as layout, all of which affect the sales funneling process needed to dramatically increases your revenue from the site.

SEO Website Design

Search Engine Optimized
Website Design

SEO Websites are best when designed from scratch. This is because each and every detail can be carefully planned in advance. Main topic pages are designed with the exclusive purpose of converting site visitors into paying clients, all subcategory pages are designed with SEO content specific to that one area. No stone is left unturned and no clumsy re-writes, work arounds or make-shift alternative solutions need to be implemented to set an errant site back on course.

Proper SEO Website design right from the start provides incredible long term benefits and doesn't have to deal with all the mistakes that can't be removed. Such mistakes can be thousands of low quality paid improperly keyworded backlinks that are sitting in useless low ranking web directories. Overuse of identically keyworded text links signal to Google that those links have been paid, or at the very best are not naturally occurring.

The best trafficked links are new links - so having a freshly designed properly SEOd site allows you to gain fresh links that will provide trackable incoming traffic. In the beginning most brand new web sites do not rank for anything at all. When Brooksville PC optimizes and designs your SEO Website, I use a method not known to 99% of SEOs to get it indexed quickly and cleanly through a technique shown to me by another SEO.

Three years ago I was contracted to work as part of the Hernando County Tourist Development Council team as their technical expert on web development. Seven of the countries best Web Development firms submitted contract proposals that included (as part of the bid proposal requirement) information on how these companies would accomplish each required goal. This information, all completely proprietary in nature, was an expose of many of each web development firms inner secrets. Pieces of the puzzle not provided by one were provided by the others, and vice versa.

An SEO website designed from scratch means that any or all of the advanced concepts can be included right from the start, designing you a site that moves from zero to one hundred unhindered by the obstacles of bad engineering. No other SEO Web Development firm has all of this information available.

Contact me at (352) 232-1678 for a consultation and SEO Website Design quote today.

Social Media Marketing

Blog Marketing Through Social Media

Blog platforms like WordPress, TypePad and Joomla are a wonderful means of reaching out to your public. There are common misconceptions about the purpose of business Blogs. Though WordPress and other platforms can be used to build an entire business web site, not all blogs work this way. While many excellent standard business sites, Affiliate Marketing sites and Drop and Ship sites exist, standard company blogs do not fall into this category and are not used to sell products directly.

Marketing directly through a company blog is not a good idea. Forrester Research compiled data in a 2008 study shows that company blogs are only 16% trusted. The principle use of company blogs should be Public Relations. When your business contributes to a charity, holds a fundraiser, has a complaint against it, or otherwise gets mentioned on the web or in newspapers, this is the platform to use to address the public. This is a form of indirect marketing aimed at developing a company brand - what is it that makes your company, your web site, stand out and be different from everyone else.

Marketing Through Social Media Blogs and Social Media Profile Websites

Off-site social media profile websites and blogs are the best places to expand your web presence quickly. By the judicious posting of comments on other blogs with topic matter related to your business you will gain exposure and attract visitors to your main company site (or blog if you prefer). Social profile websites such as LinkedIn and others, and setting up alternative blogs (such as this one for Brooksville PC Miami SEO) can lead to your company arriving on page one in Google, Yahoo, Bing, Ask, and other search engines - your company can OWN page one in Google (all ten spots) for certain terms, and be represented in more than one spot for other search terms.

My company will provide you with both your off site social media company profile setups in multiple areas as well as what you need to get started blogging. Brooksville PC will also, if desired, post a weekly article to your company blog using basic updated information about your company as provided by you.

Contact me at (352) 232-1678 for a free consultation about your company blog and social media profile set up.

Twitter is What You Make it

Some tweet lots of informative links, others lots of company spam, some just chit-chat, and a lot mix all of the aforementioned up to varying degrees. Some follow and want tens of thousands of followers... while others follow few. Some are lone Tweeters, and others come in as or form groups. One thing I can promise - if you find and follow the right people in your areas or interest you'll learn more than you could hope for.

in reference to: Twitter / Home (view on Google Sidewiki)

Website Analytics

Website Analytics

Website Analytics as provided by Brooksville PC improves leads, sales and revenue through the use of bleeding edge analytics support. I use both software and online web analytics tools and services including: Woopra, Google Analytics, Sitemeter, Get Clicky, Constant Contact and other web and email analytics tools. Included is a direct user feedback system that lets site visitors report bugs and problems with the site directly to us. When used, this feedback method removes the guesswork regarding which tweaks will work best to make your site the most user friendly possible.

A second proprietary means of performing analytics is "on site search tracking". When your potential clients arrive at your site, what do the majority of them seek most? What can't they find? What do they search for but don't buy? Areas where improvement can be made are quickly discovered through this method. Additional product pages can quickly be designed, and poor conversion pages offering services and products can be improved. Analysis statistics are provided as Excel formatted reports and include recommendations that provide you with the consultation advice and figures you need to direct marketing course changes on your site to increase sales.

Contact me at Brooksville PC to discuss your web analytics support needs.