Social Media Marketing

Blog Marketing Through Social Media

Blog platforms like WordPress, TypePad and Joomla are a wonderful means of reaching out to your public. There are common misconceptions about the purpose of business Blogs. Though WordPress and other platforms can be used to build an entire business web site, not all blogs work this way. While many excellent standard business sites, Affiliate Marketing sites and Drop and Ship sites exist, standard company blogs do not fall into this category and are not used to sell products directly.

Marketing directly through a company blog is not a good idea. Forrester Research compiled data in a 2008 study shows that company blogs are only 16% trusted. The principle use of company blogs should be Public Relations. When your business contributes to a charity, holds a fundraiser, has a complaint against it, or otherwise gets mentioned on the web or in newspapers, this is the platform to use to address the public. This is a form of indirect marketing aimed at developing a company brand - what is it that makes your company, your web site, stand out and be different from everyone else.

Marketing Through Social Media Blogs and Social Media Profile Websites

Off-site social media profile websites and blogs are the best places to expand your web presence quickly. By the judicious posting of comments on other blogs with topic matter related to your business you will gain exposure and attract visitors to your main company site (or blog if you prefer). Social profile websites such as LinkedIn and others, and setting up alternative blogs (such as this one for Brooksville PC Miami SEO) can lead to your company arriving on page one in Google, Yahoo, Bing, Ask, and other search engines - your company can OWN page one in Google (all ten spots) for certain terms, and be represented in more than one spot for other search terms.

My company will provide you with both your off site social media company profile setups in multiple areas as well as what you need to get started blogging. Brooksville PC will also, if desired, post a weekly article to your company blog using basic updated information about your company as provided by you.

Contact me at (352) 232-1678 for a free consultation about your company blog and social media profile set up.